Generating referrals from accountants can be a valuable source of new business for financial advisers in the UK. Here are some best practices to help you establish and maintain relationships with accountants and secure referrals:
Accountants are more likely to refer clients to you if they see the value you can bring to their clients. Offer specialised services, such as tax planning or estate planning, that complement their own offerings.
Building trust with accountants is key to securing referrals. Establish yourself as a knowledgeable and trustworthy financial adviser by keeping them informed of changes in regulations and market trends, and by delivering on your promises.
Networking is a great way to build relationships with accountants. Attend local and industry-specific events and make connections with attendees. Offer to follow up with them after the event to continue the conversation.
Share educational materials, such as reports, articles, and webinars, with accountants to help them stay informed on financial topics relevant to their clients. This can also help to establish you as an expert in your field.
Consider partnering with accountants on joint marketing initiatives, such as seminars or workshops, to educate clients on financial topics. This can help to build trust and establish you as a trusted resource for their clients.
Consider offering incentives, such as discounts or referral fees, to accountants who refer clients to you. This can be a great way to encourage them to make more referrals and to reward them for their efforts.
Regular communication is key to maintaining relationships with accountants and securing referrals. Stay in touch with them through email, phone calls, or face-to-face meetings to discuss financial topics and to offer your services.
Use a CRM system to manage referral relationships by:
In conclusion, generating referrals from accountants can be a valuable source of new business for financial advisers. By offering valuable services, building trust, attending networking events, providing educational resources, partnering with accountants, offering incentives, and keeping in touch, you can establish and maintain relationships with accountants and secure more referrals.
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