Streamlining Your New Enquiries: the most effective ways for Financial Advisers to manage their leads
Using a sales pipeline can bring many benefits to adviser firms.
1 - Increased visibility
A sales pipeline provides a clear and comprehensive view of the sales process, from initial enquiry to closing a deal. This can help firms keep track of their sales progress and identify any potential bottlenecks in the process.
2 - Improved organisation
A sales pipeline allows firms to organise and prioritise their sales activities. This can help them focus on the most promising opportunities and avoid wasting time on deals that are unlikely to close.
3 - Better forecasting
A sales pipeline provides a more accurate picture of future revenue, as it takes into account the stage of each deal and the likelihood of closing. This can help firms make more informed business decisions and plan for future growth.
4 - Better collaboration
A sales pipeline allows multiple team members to access the same information, making it easier for them to collaborate and work together to close deals. This can help increase efficiency and reduce the risk of miscommunication.
5 - Increased accountability
A sales pipeline makes it easier to hold team members accountable for their sales activities. For example, it can be used to track who is responsible for following up with a lead, and to monitor the progress of each deal.
Increased efficiency: A sales pipeline can help professional services firms streamline their sales process and reduce the time it takes to close deals. This can help increase efficiency and generate more revenue.
There are several ways financial advisers can manage new enquiries
1 - Use a customer relationship management (CRM) system
A CRM system allows financial advisers to track and manage interactions with clients and leads. It can help advisers keep track of new enquiries and make sure they follow up in a timely manner.
2 - Set up an email system
Advisers can set up an email system to handle new enquiries automatically. For example, an autoresponder could be set up to send a response to every new email received, thanking the person for their enquiry and providing them with more information, including an introductory video from the adviser.
3 - Use a task management system
A task management system can help advisers monitor new enquiries and follow up tasks. This can help them stay organised and ensure that they don't lose track of important activities that will progress the opportunity.
4 - Delegate Tasks
Advisers can delegate tasks to support staff to help manage new enquiries and follow-up tasks. This frees up time for advisers to focus on more important tasks.
5 - Build a process
Advisers have the option to set up a system to help manage new enquiries and build credibility right form the first point of contact. For example, they can automatically send an email with a link to a video introducing the business or relevant bespoke web pages sharing further information about the planning process and firm.
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